Crafting Connections Through Candles

As a business owner, the journey of selling candles at craft fairs has been nothing short of enlightening. I decided to sell at craft fairs as a way to better understand and connect with my customers, to hopefully better understand what customers want more of and to begin to network with other local business owners.

The first thing that I noticed was how other stallholders are so helpful, friendly, warm and welcoming. The craft community are a very special and exceptionally talented bunch.

I have come to realised that craft fairs have proven to be the perfect platform for showcasing the artistry behind each candle. The variety of shapes, sizes, and colours draw people in, sparking conversations and creating a unique shopping experience. There's an inherent charm in interacting with customers face-to-face, hearing their stories, and witnessing their appreciation for handmade goods.

Understanding the foundation of scent psychology has become an integral part of my candle-making process, guiding me in selecting fragrance oils to create a sensory experience for my customers. As part of my display table, I use a small wicker basket that is filled with 'scent pot testers' which customers seem to enjoy rifilling through, and while some scents bring joy and hold soothing powers, some have the opposite effect on customers, which is also sparks multiple conversations!

Christmas themed scents are very popular too, especially the mulled wine and christmas tree scented candles.

Some customers absolutely love the apothecary candles with their fresh botanical scents in little jars that are perfect to enhance relaxation, or a nice hot bath. Lavender (made with essential oils) and Rose Petals seem to be the most popular choices followed by Fresh Cut Grass, which customers find a fascinating scent.

Extra strong fragranced candles were also a popular request. One customer wanted a candle to help mask doggie odours and cooking. I recommended one from the extra strong range. (This range has been selling well and will soon be a new addition to the website).

However, the most popular scents that craft fair customers are drawn to are the perfume and cologne scents range which include room sprays

The most talked about fragrance dupes are

Neroli & Musk - similar to Lady Million by Paco Rabane

Bergamot & Mandarin - similar to Sauvage by Dior

​(which has been lovingly renamed 'Fresh clean man in a bottle'

Jasmine & Cedarwood - similar to La Vie Est Belle by Lancome

Mandarin, Lime & Basil - similar to Lime Basil Mandarin by Jo Malone

Selling candles at craft fairs has become more than just a business venture; it's a journey of discovery and connection. Each craft fair is an opportunity to share the joy of handmade candles and to create lasting connections with those who appreciate the aromatic allure of these little works of art.